This is probably the world's first 360° interactive virtual test drive minisite, made for Renault's new executive class car, Latitude.
Website has a complex structure with 3 overlapping layers containing videos shot with LadyBug camera, 360° mapped interaction layer and another overlay video layer for Turkey's famous test driver, Celal Pir. All interaction videos with Celal Pir were shot at studio, than merged with car interior shots and finally 3 looping scenery videos (shot on top of a Segway) were placed for the bacground.
As a user, you may explore the car with a pow (point-of-view) experience like a passanger sitting next to the driver. You can turn the camera 360 degrees while Celal Pir is driving and giving you information about the car. You can also click on 360° mapped buttons to take specific information about the car from Celal Pir and unlock special bonuses in a seamless streaming video experience.
Recent Awards & Recognitions
W3 Awards 2011: Golden Award (Automative)
Digital Age Awards 2011: H. Mention (Creative User Interface)