- Rename Ian Anderson
Founder of Designers Republic
- This was an optional brief to design an A1 poster, set by the founder of the Designers Republic, Ian Anderson. The brief was to rename him. The name I chose for Ian Anderson was ‘Ratio Decidendi’, a Latin phrase, meaning 'Reasoning for a decision'. As for the slogan, ‘a man with reason’, I believe that the expression I cameup with linked well with Ian’s witty side: it described him well, while alsostaying true to the name I had chosen, ‘Ratio Decidendi’.