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  • Reiss Identity

  • This brief was to re-create the Reiss Identity and create a set of brand guidelines for it. As well as consumer products like a store card and a gift bag.

    I was given a specific consumer to design for, his traits are:

    Name: Mr Ralph Northey
    Age: 27
    Social Standing: Middle Class
    Location: Reading
    Job: Network Manager
    Salary: 30-40k
    Family: Youngest of 3, not yet left home.
    Ethical Stance: Cares about quality, knows about being eco - friendly, will recycle.
    What they drive: A green Vesper
    Interest: Exploring - Planes - Star Wars