This brief was to re-create the Reiss Identity and create a set of
brand guidelines for it. As well as consumer products like a store card
and a gift bag.
I was given a specific consumer to design for, his traits are:
Name: Mr Ralph Northey
Social Standing: Middle Class
Job: Network Manager
Family: Youngest of 3, not yet left home.
Ethical Stance: Cares about quality, knows about being eco - friendly, will recycle.
What they drive: A green Vesper
Interest: Exploring - Planes - Star Wars