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Bēhance

Reinventing reality (CPH DOX)

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  • Campaign for the documentary festival CPH:DOX. Documentary films are not about showing reality anymore, but you to reinvent the reality. This annual poster is inspired by the way that the TV screen is built, by millions of pixels. Close to the poster you are only able to see a lot of pixels, but if you take a few steps back you will be able to see the payoff for the campaign - reinventing reality, reminding us that sometimes you've got to take a few steps back to see the big picture.