Reinvent Polaroid Brand

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Reinvent Polaroid Brand
Bring the spirit of Polaroid to the future of social networking

I took my enthusiasm for Polaroid and worked on an academic project which asked us to rebrand an American company.

In the process of generating concept, I found out that Polaroid has created something extraordinary, not just cameras and films, but created emotional bond among people which let us share and enjoy the happiness of instant gratifications. The brand has brought the spirt of sharing and spontaneity to life since its heyday, and it is the very core that exists among society will never fades despite the rapidly changing of technology.

Bearing that in mind, I reassessed and repositioned the brand, then bring the concept further by transforming Polaroid into a high-tech cellphone company dealing with social media products and services which has never been done before.