During the research phase :
45 Consumers & 5 Shop keepers were interviewed through Telephonic Interview, Personal Interview and Online Survey. Below are some of the statistics of their responses :

Major Customer Insights :
- Scope to Popularise
- Few middle man so the cost is reduced drastically.
- Word of mouth is the only way used currently to propagate about any organic businesses.
- Customers tend to buy organic food if there is 2.5% to 20 – 30% increase in price as compared to their non- organic equivalents
- Very few regular Organic food consumers.

Some Shopkeeper Insights :
- Gradual shift is observed to Organic products
- Have several Loyal Customers who tend to buy the products.
- The cost is cheaper if they own farm, otherwise they have to buy from some company certified organic that      produces the products.

ReHash meaning Reuse or Recycling
Org for Organic food

Rehash is a service that benefits both the consumers & farmers. It takes the organic waste from consumer’s home to farms. And sells it to farmers for cheap so that they wont need to buy costly organic fertilizer from market. In exchange for the help from consumers, they get discount on organic food. 

The various Evidences of the Service are :
- Badge
- Business Cards
- Sticker
- Pamphlet
- Website
- Daily Chart
- Door mats
- Tags