Reformat
- Reformat
- Responsive web and print magazineCopywriting, editing, design, art direction, codeAwarded silver in European Design Awards 2012,and gold at Visuelt 2012.Winter 2011/12Typeface: AperçuPaper: Coloured copy paper 80g/cm3
- Reformat challenges the web format by exploring the crossing between analog and digital media. The magazine is expressed as a responsive solution, utilizing a flexible design that responds to the screen resolution – as well as to print. Through interviews with leading studios, the content forms the foundation for how the magazine is designed.Reformat is about the change of an existing mindset, put in a design based context. Web design is graphic design.Designers featured includes:– Heydays– Lundgren+Lindqvist– Konst & Teknik
Each article is bound by itself, recreating the navigation from websites, where the articles don't have a fixed order.
The analog version of the magazine is printed on 80g copy paper, recreating the feel of a traditional printed web page. The color refers to the color each article have on the web version.- The text is set in Aperçu, creating a consistent feel on both paper and web.
- Reformat explores the subject by comparing and challenging the conventions in print and web, resulting in a unusual solution both for print and web.
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