Reform - Rebrand and Survive 2012 Campaign
Following up on the success of their 2011 lookbook and campaign, I was enlisted by Reform Clothing to help produce a concept for their 2012 range. Inspired by the doomsday predictions developed from the Mayan calender, we set about creating a campaign depicting scenes of survival and escape in a post-2012 apocalyptic world. In addition to campaign imagery, we also produced a short teaser video, to be distributed via Reform's extensive social networks.
Whilst developing the 2012 campaign, we identified a discrepancy between Reform's existing branding, and the company's premium product offering and creative. As a result we performed a brand audit, and set about rebranding the business, generating a brand platform, a new set of brand guidelines, as well as a fresh logotype, stationary, collateral and website - bringing the Reform brand into line with their products and communications.