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Bēhance

  • Reform - 2013 Campaign.
  • Based on the age-old bad luck superstitions that surround the number thirteen, the concept for the Reform 2013 campaign places our talent in the midst of various sticky situations, with nothing but their Reform garments to provide some much needed good fortune.
  • CREDITS:

    Creative and Art Director - Dimitri Kalagas
    Photographer - Josh Robenstone
    Hair and Makeup - Megan Harrison
    Stylist/Sets - Andy Irwin (SPR/PPL)
    Retouching and Design - Dimitri Kalagas