Reflow is a fictional company dedicated to helping people find inner peace
through a combination of nature and positive energy. This is done through the
art of yoga. The services offered include yoga classes taught on the beach, as
well as gear and how-to videos.
The final branding is meant to represent the calm, flowing nature of yoga as
well as the organic nature of the ocean. The logo is an abstract representation
of a wave. I also created a set of patterns based on the logo that were implemented in many aspects of the branding.