With super-producer Swizz Beats as our creative director, WeRClassic.com
became a successful artist and collaboration platform, showcasing up & coming, as well as world-class talent from every genre, re-igniting the Reebok Classics brand. Visit the website to explore all original content with artists ranging from Lauren Hill and Erykah Badu to Common and Nas.
The Reethym of Light: International Party video had over 2.6 million view on YouTube. The YouTube Reebok Classics channel now has nearly 17 million views.