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Bēhance

Redmoon Website

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  • Redmoon Web Presence
  • Redmoon’s performances of public art aim to engineer wonder, initiate public engagement and build community. Through its unique design and functionality, their new website provides a framework to showcase the history and mission of their distinctive spectacle work. It also showcases Redmoon's catalog of items available to rent for special events and parties.

    The online presence of Redmoon is intended to mirror the exploration, discovery and interactive component to their art. Throughout the site, subtle pieces of navigation and interaction can be found providing the viewer a more rich and immersive experience. 

    To reinforce the "full bleed" experience that is Redmoon, traditional navigation was sidestepped in favor of a collapsable side bar. This allowed project images and information to exist at the forefront throughout the site.

    Redmoon's use of a blog is to catalog their process, research and experimentation. To support this, the typical blog entry list was transformed into a tiled view, presenting various types of media, feeds and authorship. Access to the process blog is present on every page reinforcing Redmoon's experimentation as the engine and machinery under the hood of public spectacle work.

    This project was created at Firebelly and launched in the Spring.


  • A collapsible menu is present on all pages. Having this element to be "tucked away" allows for a fuller and more immersive experience of imagery, information and exploration. So as not to confuse functionality, opening the menu locks out the site until action is taken.
  • A calendar popout is easily accessible from all parts of the site. This popout serves the viewing audience by quickly showing upcoming events or areas of interest.
  • The production pages feature a full frame image as the first slide to enhance a sense of spectacle and powerful experience. From this page viewers can cycle through production and pre-production images in addition to credits, project overview and the timeline of events.
  • Once inside the production gallery wheel, different aspects of the event can be shown. Jumping to another event in the timeline is easily handled by rolling over the dates and seeing a list of productions for that year.
  • Redmoon's blog is meant to serve as a vehicle for understanding and learning about their process. As members of the organization create, sketch, write and experience moments in their daily life, it appears in this space as part of a grid revealing insight to where the creative energy is coming from.
  • Throughout the site, a grid-styled landing page is used to reveal multiple entry points, people or items. Redmoon events and constructed items are available for private parties and personal events. This page's visuals highlight what those items are and how they can be used.
  • A dynamic "take-over" style search was incorporated into the site to reduce confusion for the viewer.