Redeye is a traditional Schneider family alcoholic beverage and staple at any family celebration. Through this branding/packaging campaign, I wanted to transform Redeye from a homemade concoction into a fashionable, marketable beverage. The applications cater to drink mixing in a group setting—as the drink’s origins are in large family settings—and also allow individuals to have an easily transportable mixed beverage that is fresh and cool to carry around on the go. Read Less