The idea to bring the French motifs and details in the company logo wasdeveloped along timeagoand was caused by the French sounding name of the company. Existinglogo VIS-A-VIS, was developed by Direct Design Visual Branding as aresult of repositioning the brand and the program was originallydesigned as a logo to attract a female audience. At the moment thetask was to make the French charm to an existing corporate identity.I decided to combine the floral ornament with the main symbol ofFrance - the Eiffel Tower. I think that the new logo looks very elegant. Here is how it looked before. Also presented POS materials advertising campaign with the slogan: "Light, elegant Prices.