redbananas.ae
is a clothing online store based in UAE l launched as menswear [May 2012] and recently
launched women’s line.
Concept I / The Digital Banana
Since redbanans.ae is an online store this concept plays on the idea of digitizing the banana as a symbol inspired by the brand’s name itself , which emphasizes on the brand’s nature and the customer’s experience. This visualization is meant to resemble the characteristics of the digital age and the youth interests.
Concept II / The Abstract Banana [ Selected Concept ]
This idea is based heavily on the edgy nature of redbanans.ae, since it is a brand by the youth for the youth. Therefore, the banana was geometrically transformed.
