Red Espresso Bar, an up-and-coming international café brand, represents a new trend – specialty-coffee shops.Red's coffee is freshly roasted every day and served with fresh pastry, deli-style sandwiches, salads and healthy snacks. The goal was for Red to be recognizable, to stand out in the urban, brand-saturated environment. With a slogan: “Hello. Meet real coffee.” we strive to create a brand that would make its mark in one of the world’s largest cities. We focused on creating a long-lasting, modern, flexible, bold and “red” visual language that would apply to every media. Red's photographic style derived from the gadget world to put the focus on quality, desirable, and yet accessible products.
We did— Logo, packaging, ads, art direction, promotional materials, interior graphics, signs, uniform, website