Donate Blood
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Brief:
Reinforce the brand essence using an indirect advertising approach with 5 A6 postcards.
Target Audience:
First time blood donators between 18-28 years.
Insight:
People who have never donated before is often afraid of the pain.
The Idea:
To put the 'pain' they are afraid of in perspective.
Tagline:
'There's a less painfull way to feel good about yourself. Donate Blood.'
Strategy:
The postcards will be sent personally to individuals in the age group and to first time donators. They will receive a new postcard each 12th week to be reminded that they can donate again.
First time blood donators between 18-28 years.
Insight:
People who have never donated before is often afraid of the pain.
The Idea:
To put the 'pain' they are afraid of in perspective.
Tagline:
'There's a less painfull way to feel good about yourself. Donate Blood.'
Strategy:
The postcards will be sent personally to individuals in the age group and to first time donators. They will receive a new postcard each 12th week to be reminded that they can donate again.
The back of every card.
Student work. Australian Red Cross is a fictive client.
All photos taking with Canon G12.
