Red Bull X-Alps 2011 Media Kit
©2010
The brief was to develop a fresh concept for the 2011 issue of the race. The media kit should be able to communicate the route of the race, as well as loads of information about the event – printed and digital.
Concept
Print Design
Refinement
* foil embossing
* die cut
* pop up
©2010
The brief was to develop a fresh concept for the 2011 issue of the race. The media kit should be able to communicate the route of the race, as well as loads of information about the event – printed and digital.
Concept
Print Design
Refinement
* foil embossing
* die cut
* pop up
the media kit
slipcase cover
kit
pop up
media CD tray / route animation
info tabs
