Reflective Practice // "Looking at the signifiersof the Pall Mall packaging, it was clear to see that the selected typefaces andlack of finishing detail brought the product across as cheap. A target marketof lower class was suggested by the packaging, which was what I achieved whenredesigning the labelling for a Red Bull bottle. By changing the label materialto a gloss paper rather than metallic, and keeping the poorly designed offcentred title off the Pall Mall packet, I feel as though I have reduced thevalue of the product immensely through its visual appearance.
Modifying the Cigarette packet to make it look slightly upper class and edgywas achieved by using the simple vector and symmetry seen in the iconic RedBull design. The target market would now be middle to upper class, or forpeople that are young, sporty and up to date with the latest trends."
Sleep When You're Dead // AD12 ExhibitionCharacter Design, Graphic Design, Street Art
People Cafe IdentityArt Direction, Branding, Print Design
Bodoni // Exploring Type PostersGraphic Design, Print Design, Typography
Self Promotion // Ice Cream is Overrated // CVGraphic Design, Print Design, Typography
Surrounding InfluencePhotography, Print Design
Discuss This Project: ( Comments)