Red Bull "Airdrop"
Interactive Product Sampling
These crates were developed to resemble a military style "Airdrop". The crates themselves were stenciled with graphics, stained, and roughed up to look weathered. To further sell the idea a parachute was attached to the top, making onlookers question if it had really fallen from the sky. In order to dispense the cans a corner was broken out the bottom and an internal ramp system was created to start the flow. The Broken corner serves to entice the passerby to investigate further, making them interact with the box.
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