- Red 4
- I worked with the 4th Network (Red 4 in spanish) of young people of the christian church, Cead, to define them as a unique network, a group of young inspired by the history of Lion of Judah (representation of God) with the conviction that within each of them is a young lion that roars with authority and power.
The group had only one main goal - to differentiate from other networks within the christian church. To accomplish this, i worked with the leader of the "Red 4" to define the essence of their identity, and
distill possible options to reach a clear focus of "Red 4": A unique, striking and strong solution.