1-Up to the head. The authorities.
The first part of the campaign accomplished a social movement that was the catalyst for the government to sign a bill that addressedthe crime problem. President Oscar Arias tells the nation about the new bringback Peace Manifest.
2- Straight to theheart. The artists.
We created a unique invitation that was sent to the most talented artists. Many young people join our movement.
Text: An innocent person is killed every day in Costa Rica.
Return this pen drive an idea on how to bring back peace.
Pen drive: How many days will keep it?
All forms of art could be downloaded from the site for free.
3- Down to the Body.The people.
The exhibit The value of a live attracted 50.000 people and is currently touring nationwide.
It was a tribute to 15 murdered victims. Together with the stories, the objects triggering their murders were displayed: a cell phone, an Ipod,a briefcase, etc
The Supreme Court called for 14 out of the 15 victims casesto be reopened and investigated thoroughly.
(bring back peace)
Costa Rica historically known for being peaceful, was losing this image due to increasing crime rates in its country.
We shook the governments ego and that of its people. Wetold them that Costa Rica was no longer a peaceful nation and if they wanted tobreak free from the laws of criminal, they needed to take action.
This message was hosted by provocative campaign. We told authorities that country was living under the laws of the criminals; we toldartists that their creations could be more relevant to Costa Ricans; we toldthe people: Look at what weve become
Beyond campaign results:
Bring back peace accomplished the governments commitment to the signing The BringBack Manifest.
A year after this bill was signed
-The budget for security increased 80%
-The law to protect victims and witnesses was approved to combat retaliation.
-The criminal sentences for criminals caught red-handed are now decided immediately. Sentencing used to take two years.
-A new traffic law was approved mandating for the first timethat a drunk driver be sent to jail after killing someone.
-During the first bring back peace march, the victims family relatives association was formed. This became a great source of economicand emotional support for the victims.
-And the most important accomplishment; a year ago there was nothing.