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Recruitment Info Sessions

  • Recruitment Info Sessions
  • Project name: Recruitment Info Sessions

    Client: Faculty of Applied Science & Engineering, University of Toronto

    Date: September 2010

    Type Credits: Helvetica Neue, Georgia

    Paper Stock: 100lb Enviro 100 Cover

    Number of Colours: CMYK

    Dimensions: 4 x 6" finished size

    Responsibilities: project management, photo selection, layout, map illustration, paper stock selection, print coordination

    Description: Several international recruitment info sessions were occurring in the Fall of 2010, and needed to be advertised using cards, distributed to schools in Vancouver, Surrey, Calgary, Abu Dhabi, and Dubai.

    The cards needed to be clear, concise, and showcase Toronto as a city. The image highlights the CN Tower as viewed from Front Campus near Convocation Hall. The call to action, "Discover Where U of T Engineering can take you," echoes a draw to the city, as well as to every successful student's last undergraduate experience – convocation.