Project name: Recruitment Info Sessions
Client: Faculty of Applied Science & Engineering, University of Toronto
Date: September 2010
Type Credits: Helvetica Neue, Georgia
Paper Stock: 100lb Enviro 100 Cover
Number of Colours: CMYK
Dimensions: 4 x 6" finished size
Responsibilities: project management, photo selection, layout, map illustration, paper stock selection, print coordination
Description: Several international recruitment info sessions were occurring in the Fall of 2010, and needed to be advertised using cards, distributed to schools in Vancouver, Surrey, Calgary, Abu Dhabi, and Dubai.
The cards needed to be clear, concise, and showcase Toronto as a city. The image highlights the CN Tower as viewed from Front Campus near Convocation Hall. The call to action, "Discover Where U of T Engineering can take you," echoes a draw to the city, as well as to every successful student's last undergraduate experience – convocation.