William Joseph needed to hire a number of people to fill various roles within the agency. The challenge wasn’t necessarily finding qualified people but rather finding the right qualified people who would fit into the WJ culture.
William Joseph Thinking
We wanted to develop a creative marketing campaign that not only outlined the specific job postings but also showcased the personality and charisma of the agency.
We developed the “Good Offer,“ a creative direction that was inspired by the Godfather trilogy. We executed print ads and online job postings.