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Record Store Day

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  • Record Store Day
  • Guerilla advertising for Record Store Day. 

    Campaign is centered around the notion of tangible music disappearing for good and the placement of advertisement is directly linked to this fact. 

    Record Store Day takes place every April and it promotes local, privately owned record stores. Most of the music nowadays is going digital and this day long event helps keep music collectible and tangible along with supporting local businesses.