Procrastination is a common problem for students. A campaign “Reecipe to Beat Procrastination” targetting polytechnic students offers self-help kits to students who participate. A culinary concept is maintained throughout this campaign to show ways to beat procrastination, with a mascot, Procky introduced to make the storyline more interesting.
The kit contains a guidebook, a daily to-do list, a task-breaker magnet strips, a goal setting rubberstamp, a booklet of self-reward coupons and bookmarks. These are tools to help them kickstart and beat procrastination.
For sustainability, the packaging doubles up as a stationery stand after detaching the acknowledgement
sheet from the top part.
Guidebook content and bookmark
Promotional Posters
