A rebranding project for the Austrian Governments organization dealing with science and technology. Called the Office of Science and Technology, they are mainly concerned with
- Expansion and maintenance of the OST Scientist Network - an interdisciplinary network of researchers,
R&D managers, and S&T policy experts
R&D managers, and S&T policy experts
- Consultation and information on policy in science, research, and technology
- Support and advice on initiation of new R&D cooperation between institutions
- Information via bridges, a free online magazine, on current topics of research and technology policy
Keeping these important goals and missions in mind, I rebranded the organization as 'A Plus'. The concept behind the new design is explained below:
Keeping these important goals and missions in mind, I rebranded the organization as 'A Plus'. The concept behind the new design is explained below:
Mood Board
Typographic Expression
New logo for the organization, now called A Plus, which reads as
A+ : A global sign for excellence
'At' : The short form of Austria
A plus : Refers to adding new countries as partners
A+ : A global sign for excellence
'At' : The short form of Austria
A plus : Refers to adding new countries as partners
Logo with transformative element.
The patterns are created by abstracting shapes from the partnering countries national flag. China and India are the next two countries,
that Austria aims to make partners.
The patterns are created by abstracting shapes from the partnering countries national flag. China and India are the next two countries,
that Austria aims to make partners.
The Branding Presentation
Designs presented as 'specimens' on laboratory slides
Designs presented as 'specimens' on laboratory slides
As the organization deals with technology, it would be apt to embed relevant information in the design elements (The logo in this example)
As the organization deals with technology, it would be apt to embed relevant information in the design elements (Using four letterheads to
make a plus symbol, in this example)
make a plus symbol, in this example)
Website for the organization, with microsites for each partnering contry
Poster Concept
A poster series making use of a 'wormhole' style design element. The organization also aims to make science available to the everyday person. This concept lets people 'reach in' and connect with the organization.
A poster series making use of a 'wormhole' style design element. The organization also aims to make science available to the everyday person. This concept lets people 'reach in' and connect with the organization.
'Connect with Science' poster series
Thank you for Watching !!
