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Bēhance

Rebranding The Night Kitchen

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  • The Night Kitchen
  • The Night Kitchen is a bakery in my hometown, Chestnut Hill, PA. The Night Kitchen recently underwent renovations and expanded the bakery into two rooms: a cafe in one and the kitchen in the other. While the bakery's physical appearance changed, its identity stuck to the old design of the bakery. So I drew inspiration from the old logo, Maurice Sendak's children's book In The Night Kitchen (which inspired the bakery's name), and my own experiences growing up going to The Night Kitchen for an after-school snack to give The Night Kitchen a new identity. 
  • The new logo
  • Business Card (front and back) and Envelope
  •              Letterhead
  • Bag Designs
  • Apron Designs
  • Wrapping Paper Samples
  • Store Graphic #1
  • Store Graphic #2
  • Store Graphic #3