When talking about fashion among young ladies, SEARS does not come up in the conversation. In fact, it is perceived as "grandma fashion" brand. This following campaign aims to bring young ladies back to SEARS.

Insight:

Women are in "constant shopping mode" with their eyes. They don't always shop when they are in the store, but they shop "the look" the want: "The look" on TV shows, "the look" they see on the street, "the look" they spot in office, or they need "the look" for a cocktail party, etc. That being said, why don't we design a system that fits the shopping habit?

Basically you can capture every look you want/need, snap a picture, or pin it. The smartphone app or web app will automatically find matches within SEARS stock. Then you can shop whatever you want at your fingertips.

I did:

Creative Concept, UI, UX Design, Strategy ... everything you see on the screen. Read Less