The goal of this project was to choose a company with an unsuccessful logo design and redesign it for them. I picked the Pine Tree Apple Orchard and created a new logo, stationary, marketing folder and branding manual for them.
The Pine Tree Apple Orchard is a home town orchard in the Twin Cities that send out their products to many other small orchards. I wanted to create something for them that was both sophisticated and professional, but also gave people a homemade authentic feel. In order to keep my design honest I created the marketing folder to be something that could wrap up, like a gift. I also kept the materials natural with a very hand crafted feel and used them on both the branding manual and marketing folder to keep the design cohesive.