Rebit: Taking the headache out of backup
Dell, Seagate, HP and Maxell all have something in common: Rebit. Hailed as the PC’s answer to Apple’s time machine — Rebit is smart, yet amazingly simple, backup software.
The challenge
While Rebit had been extremely successful developing solutions for major hard drive manufacturers, they had not focused on growing their own consumer sales. To jump start this strategic initiative, they enlisted me to help develop a new brand identity and expression.