Digital Publishing for iPad
This iPad app was created using PressRun's digital publishing platform and published to the App Store. The Cookbook is a collection of winning recipes judged by culinary experts at Kraft Foods featuring Philadelphia Cream cheese and other Kraft Foods products. The recipes are from Season Two of Real Women of Philadelphia an online community of passionate home cooks. The Cookbook is broken up into four sections: appetizers, side dishes, entrees, and desserts.
each recipe uses the standard iOS page flip as a hat tip to paper recipe cards
each recipe is organized by theme with a popup quote from the home cook who submitted the recipe
large full-color images entice users to read ingredient lists & directions to cook each recipe
