"REAL ESTATE"
An online campaign for Habitat for Humanity Hungary with a production and media budget of 0 Forint:

Habitat for Humanity works tirelessly to help both the homeless and people living in sub-standard housing. Following the real estate crash of 2008, the market has recently recovered and many people are now actively looking to move. They needed to be reminded that not all Hungarians are so fortunate. So when house-hunters searched leading online property sites, amongst the results, they discovered images of the ‘real’ estate many Hungarians sadly still call home.

Awards:

Cannes Lions 2011 / Media / Best Use of Online Advertising / Shortlist
New York Advertising Festival 2011 / Public Service Announcements / Digital / Shortlist
New York Advertising Festival 2011 / Public Service Announcements / UNDPI Finalist
PIAF 2011 / Creative Use of Traditional Advertising Formats / Bronze
Arany Penge 2011 / Public Service / Online / Siver
Hipnózis 2011 / Public Service Announcements / Gold
ADCE 2011 / Online Advertising / Shortlist
Featured in "Best of Ogilvy Action" 2012

Advertising Agency: Ogilvy Budapest, Hungary
Creative Director: Will Rust
Art Director: Zoltán Visy
Copywriter: Karolina Galácz
Account Director: Attila Probald
Account Executive: Brigitta Höhn
Published: August 2010