GE Healthcare Life Sciences ReadyToRock tour 2012
- The making of the ReadyToRock tour
When GELS asked us if we had any experience designing roadshow trucks we leaped at the chance. Not only could we design a truck, we also added a whole layer of user interaction and social media communication to promote the ReadyToProcess roadshows European tour, stopping at 60 cities before heading off to America. We wrote a tour song, we made a promo film of the building of the truck, we built a website to gather registrations, host product information, a quiz and the tour schedule on an interactive map, as well as display twitters and films from the tours' progress. 
A bunch of stills from the film.
- This is the song we created for the ReadyToRock tour, recorded by a group of GE employees who have their own band, Lifesize, in the US and who gladly participated in the creation of the tour buzz.
- The ReadyToRock tour website, with live Twitter feeds from the truck, film uploads, music downloads, product presentations, interactive roadmap where you can follow the trucks progress around Europe.
- The original RTP Plug & Play brochure piece which gave the RTP tour it's graphic design profile.
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