- YCN Student Award 2012/13Reading and Leeds Festival
Earn your Stripes/ Show your Stripes
For Reading and Leeds Festivals to remain at the forefront of the market, it is important that they focus on customer retention and loyalty. The campaign needed to focus on loyalty, increasing the likelihood that customers will choose Reading or Leeds as their yearly festival of choice. The campaign contains both online and offline elements and is targeted at both Reading and Leeds audiences.Magazine Ad
The magazine advert encourages festival-goers to view Reading and Leeds festivals as rites of passage and they have earned their bragging rights by attending Reading and Leeds Festivals.
- Web Banner
- Show your Stripes Facebook AppShow your Stripes is a free online Facebook app which allows you to document your past Reading and Leeds festival memories. Simply upload an image from each Reading or Leeds festival you have attended and Show Your Stripes will generate a unique image for the cover of your timeline. This app encourages festival-goers to share their past Reading and Leeds Festival memories and in turn increasing the likelihood that they will return to Reading or Leeds Festivals.
- “We loved this idea as we feel it creates a great sense of loyalty. The campaign uses relevant channels for Reading and Leeds. We though the app is an absolutely great idea! We really loved the creativity that went into this idea.”
- Reading and Leeds Festival