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Bēhance | Branding

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  • Branding | Branding
  • is a non profit organisation dedicated to helping young people by giving them the skills and confidence to overcome life’s obstacle’s, from the everyday to the significant.

    A market context study showed in the past ten years the mental health landscape in Australia has changed, with a host of other services being launched, some crossing over into the market space of required a complete overhaul in their brand to become more relevant and engaging to their audience, and to reinstate the brand as the markets’ go to site for online help and advice.

    The brand also needed updating to sit among the cultural visual language in our contemporary environment. Stage 01 of the redesign has been completed here by myself – a rebrand of brand elements and accompanying guideline.

    A relaunched website following the guidelines I created has gone live, with the Melbourne based agency DTDigital designing & developing the site.
  • Distilling the Design Brief
  • Additional Concepts Considered
  • Guidelines Document
  • 40+ Website Icons
  • Typeface Made Specifically For Rebrand
  • Typography
  • Colour Palette & Usage Ratios
  • Graphic Elements – Lines, Shapes, Textures, Borders
  • Imagery Look & Feel
  • Poster Sample
  • Web Home Page Mock Up
  • Final Website Home Page – WEBSITE DESIGNED & DEVELOPED BY DTDigital
    Take a look at the final site here