Create a new brand identity and website for ReServe, a nonprofit organization that matches age 55+ professionals with part-time, skills-based positions in nonprofits, schools, and public agencies.
Red Antler created a new brand identity for ReServe to reflect the power and impact of this innovative solution that provides organizations with professional expertise at nonprofit-friendly rates. Overlapping arrows represent the mutually beneficial relationship between organizations with staffing gaps and professionals (ReServists) eager to make a difference. We extended the brand identity to a complete website overhaul in structure, content, and design. We art-directed a photoshoot that brought to life the energy and dedication of the ReServists, and designed a 5-year report that showcases ReServe's amazing accomplishments to date.