Branding, Identity, Product, Packaging
1.7 is the first installment of a collaboration between a fine artist Reona Ueda and STUDIO NEWWORK.
It is a wearable piece of art inspired by a traditional Japanese hair ornament kanzashi. It is composed of spiraling text defining peace, and is also enriched with handmade representations of Japanese native plants included in a classic botanical book, Flora Japonica. Written by the German physician P.F.B. von Siebold (1796-1866), it introduced many Japanese plants and flowers to Europeans in the 19th century.
"It does not mean to be in a place where there is no noise, trouble, or hardwork.
It means to be in the midst of those things and still be calm in your heart."
- author unknown