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Re-Design, COS

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  • Re-Design, Community of Scholars
    Program and Poster
  • The Community of Scholars re-design started with “why?” This three-letter question is at the heart of many modern solutions. Even though it is such a small utterance of a word, it encapsulates the essence of creativity and intellect as a whole. From the client’s point of view they just needed a program to hand out to people attending their event. This seemingly simple task was re-envisioned when the bird’s eye view of design stepped in. When any design ‘task’ is turned into a design ‘question’ it changes the path of the outcome. Instead of taking the words the client provides and simply putting type on a page in what is conventionally thought of as a program, asking “why” can set up a new dimension in the work. “Whys” involved in this project ranged from questions about formal information strategy: “why is this text in a grey background?” to conceptual questions about society: “why are there not more undergraduate students coming to this event?” and social issues about sustainability: “why does this format need to use metal staples?”
  •      Program is folded size A5, A2 poster printed on back.
  •      Fold-out poster A2 size on the back of the program. This two-in-one technique only uses one piece of paper.
  •  Custom Logos, from top to bottom and left to right: Creative Process, Media, Technology & the Web, Research, Diversity in Schools, Culture and Diversity, Psychology/Therapy, and Interdisciplinary.