The objective of this project is to create a brand new advertising campaign by RAYBAN sunglasses. I
selected to do the Aviators, because all of the RAYBAN ADs i look at are promoting either the Wayfarer or the Club Masters. I wanted to promote something new and stay away from the NEVER HIDE CAMPAIGN.
I came up with BE A FASHION PILOT.
I got the idea from the history of the Avaitor. It was use by fighter pilots in the 1930's. My Idea was Rayban can make you the "FASHION PILOT" the hottest, the most beautiful and the fashion icon.
Come check it out.
*this is not a real Rayban AD this is only a Student Project for school.