The Stoned Moon series was Rauschenberg’s spirited affirmation of space exploration in general and, more specifically, the Apollo 11 moon landing mission. Invited by NASA to witness the momentous launch in July 1969, Rauschenberg, with armloads full of NASA documentation and images from popular culture, worked obsessively with the printmakers at Gemini G.E.L. in Los Angeles to create 33 collage prints in 34 days.
The solution was to create a logo that showed the artist’s touch. A letterpress style typeface was used to recreate the printing aspect of Rauschenberg’s work. For the invite, a typographic painting was created using Rauschenberg’s “Retrospective I” painting. As each page is pulled back, copy about the artist and the event is revealed. The tickets are found at the end of the book. The pamphlet doubles as a poster and will be available to museum goers.