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Bēhance

  • The full alphabet hanging in the Typeforce Exhibit. Photo from I Shoot Rockstars.
  • Capital A. The slab-serif letters are a custom alphabet, each freestyled using signpainter brushes with one-shot enamel.
  • Human history began with the innovation of writing. Applying symbols to surface provides the infrastructure towards lasting accurately transmitted thoughts, messages, and memories. While the recorded past of our forefathers has allowed culture to develop and evolve, it is with this success that contemporary life has become congested with informational messages. 
     
    Encountering 5,000–20,000 informational messages per day the average American lives in a perpetual state of sensory overload, ill-effecting their space and time. These two elements are the foremost important factors we base our experience on. Each sadly has limited quantities for which an over abundance is inappropriately utilized, thus negatively impacting the human condition.
     
    This project sereved as a moment to deliver and celebrate somthing simple while reducing complex messages and the congested visual landscape.
  • A penciled in margin was created with measured tick-marks to guide the placement of serifs.
  • After the serifs and terminals are painted, stems and bars are added to complete each character.
  • The full alphabet of Rare Form.
  • Friday, February 26, 2010 the Typeforce opening... on the left of this image is some really good work by Chad Kouri. Photo from Luke Williams. 
  • Friday, February 26, 2010 the Typeforce opening, photo from Luke Williams.
  • The piece in the foreground in Tnop's Design Propaganda series. Photo from Luke Williams.
  • Photo from Luke Williams.
  • Photo from Luke Williams.
  • Photo from I Shoot Rockstars.
  • Photo from I Shoot Rockstars.
  • After the Typeforce exhibition, Rare Form was acquired and permanently installed in 3st Studio. Also on display inside Thirst are rare and unique work by Ed Fella, Paul Rand, Paul Sahre, Frank Gerhy, April Greiman, Mike Perry, Dennis Ichiyama, Marian Bantjes, Sonnenzimer, to name but a few.
  • The true test of a sign-painter is the 's'.
  • Photo from I Shoot Rockstars.
  • This work was created for and shown at the first Typeforce Exhibition which included installations from:
    Damian Abraham, Billy Baumann, Greg Calvert, Jeremiah Chiu, Chris Eichenseer, Lora Fosberg, Renata Graw, Margot Harrington, Matthew Hoffman, Chad Kouri, Andy Luce, Duncan MacKenzieDarren McPhersonWill Miller, Aaron Pedersen,John Pobojewski, Ryan Thurwell, Tnop, David Weik and Luke Williams.

    Typeforce is currently in it's third year and is brought to you by Public Media Institute 
    and Dawn Hancock.