Human history began with the innovation of writing. Applying symbols to surface provides the infrastructure towards lasting accurately transmitted thoughts, messages, and memories. While the recorded past of our forefathers has allowed culture to develop and evolve, it is with this success that contemporary life has become congested with informational messages.
Encountering 5,000–20,000 informational messages per day the average American lives in a perpetual state of sensory overload, ill-effecting their space and time. These two elements are the foremost important factors we base our experience on. Each sadly has limited quantities for which an over abundance is inappropriately utilized, thus negatively impacting the human condition.
Rare-Form’s objective was to offer moments of visual silence while celebrating the power and the beauty of typography. In an act of info-reduction signage from Illinois’s 2010 primaries was removed from public spaces to be repurposed as canvases. Violating the one-color graphics with hand lettered type substituted the multiple messages once held by the sign for a much simpler one. The slab-serif letters are a custom alphabet created for this project. Each was freestyled with brush in one-shot enamel.
Displayed individually as well in groupings, we are privy to observe each character outside of its common codependent context of conveying a message. Sans-statement, these letters will not judge your lifestyle, ask you for help, nor will they tell you where to be. Simply these symbols exemplify the power and capabilities of our human kind.