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Ramadan Self challenges Campaign 2013

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  • Evaluate to Straighten Your Health, Challenge Yourself.
     
    Ramadan is a month of fasting and religious commitments in Muslim countries,
    "Challenge yourself in RAMADAN" was a CSR campaign that helps to highlight people's habits the healthy and the bad, along the holy month, such as  dangers of obesity and smoking, and supports fitness activities like walking, all by giving practical solutions that improve health and empower the bonds between people in the society which is originally inspired by the true Islamic directions has to be followed through the holy month of Ramadan, knowing the fact that GOD won't change people until they change themselves.
    The campaign was announced highlighting 3 challenges: The Fitness Challenge, The Will Challenge, & the thinness challenge, all managed by a mobile app that engaged audience in an actual experience to subscribe the challenges that helps him to heal from obesity, smoking and help in walking, then enables him to share his health improvement with friends on social media.
     
    My Work: Conceptualizing, Calligraphy, Art Direction, Copy-writing, and drawing.
     
     
  • Animation (motion graphics) viral video, was produced for social media channels & booth screen.
    My Work: Creative direction Conceptualizing, Calligraphy, Typography, Illustration, Scripting, Copy & Story, Story-boarding & Directing.
    Animation Production: Wid production studios.
  • CAMPAIGN MAIN LOGO
    Concept, Calligraphy &  Design
  • Interactive Mobile App
    Application design & development by: Havas Digital, Dubai
  • Video Story Board, Script & Drawing by Firas Bachi
  • THANK YOU FOR WATCHING