Over time brands can die, they can fade away into obsolescence, not changing fast enough to keep pace with the market place as it moves on and the products loose favour or new and better brands supersede them.
For this assignment we were given a brand that currently has no market place profile, but has a historical profile. We researched this "Zombie" brand, profiled its historical audience, visual identity and associated products. We then researched a contemporary market position for the brand and created a new visual identity for it.
The new brand referenced the brands heritage and value, but also creates a new contemporary visual language that an audience of today will understand.