Rains Journal - Issue Two
Editorial concept developed for Danish rainwear brand RAINS. Rains Journal is a combined catalogue, lookbook and journal which consist of magazine-like posts, entries and features of new products, inspirational thoughts, colaborations, interviews and general news. All in theme of the outdoor and fashionable lifestyle that the brand is associated with. The goal with the concept was to promote RAINS' brand universe to it's stakeholders and at the same time be a managerial tool to keep track and consistency of the development of the brand.
Disciplines: Concept Development, Art Direction, Graphic Design.