Rainbow: The Sweet Equation (Facebook App)
My Role: Design & Layout
Client: Rainbow Milk
Agency: Leo Burnett DUBAI
My Role: Design & Layout
Client: Rainbow Milk
Agency: Leo Burnett DUBAI
Rainbow Milk ran a very popular Facebook contest in 2011 during Ramadan. Users were asked to upload recipes using Rainbow Sweetened Condensed Milk as well as a secret ingredient. A new ingredient would be revealed every few days. The client wanted to run the same contest again in 2012 but wanted a fresh look and feel to promote their new squeeze pack.
I redesigned the app and added a new section where users could save their favourite recipes and tips in one place rather than have to scroll through all submitted recipes. The new look is meant to put the focus on the recipes themselves with nice big photos that entice you to have a closer look and encourage you to try the recipes yourself.
App was designed in both English and Arabic.
I redesigned the app and added a new section where users could save their favourite recipes and tips in one place rather than have to scroll through all submitted recipes. The new look is meant to put the focus on the recipes themselves with nice big photos that entice you to have a closer look and encourage you to try the recipes yourself.
App was designed in both English and Arabic.
