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Bēhance

  • Radio
  • Someone once said that real writers write radio. That someone may have been me, but still – what better test of copywriting is there than a medium devoid of stylish visuals to distract from the lack of an idea? To that end, here are my favorite bits from campaigns gone by.
  • Stripes - Nellie :45/:15
  • Stripes - Planet Thirst :45/:15
  • McDonald's - Chachi Loves Pie
  • McDonald's - Just Say Oui
  • Mailboxes Etc. - Aunt Velma
  • Mailboxes Etc. - Skippy
  • Romano's Macaroni Grill - Sauce for One
  • Romano's Macaroni Grill - Basic Rules
  • Guy's Snacks - Elfin Magic
  • Guy's Snacks - Lord of the Chip
  • Thrifty Car Rental - In-laws
  • Thrifty Car Rental - The Need
  • Tracfone / 7-Eleven - Big Gulp
  • Tracfone / 7-Eleven - Bread
  • Kansas City Zoo - Annoy-a-Nurse
  • Kansas City Zoo - Health Alert