- Radio-Info.com Facebook Quiz: "What type of radio are you?"
A custom-built personality quiz to connect the brand with it's Facebook users and to entice them into directly interacting with the brand with exclusive content.
- After thoroughly analyzing and demonstrating the pros and cons of a Facebook "Fanpage" I began to put together a custom-designed and branded Facebook page and personality quiz based on the Static FBML Facebook plugin.About the QuizThe quiz featured five multiple-choice questions pertaining to the user's preferences with various radio-related aspects, such as primary medium ("What type of radio do you use?") as well as personal ("What do you use for your alarm clock?") in order to accurately "assign" a radio suitable for that personality type. During the quiz, users are presented with the answers received by our writing staff above to help them connect and gain insight into our staff's personalities.The quiz is built loosely around the Myers-Briggs Type Indicator® with each radio being assigned a different "personality type" which is then assigned to each answer on the quiz. The user is required to "Like" the page prior to taking the quiz and after completion they are given a "radio" with a personality description and offered a chance to share their results (by publishing them to their stream), as well as to visit a hidden page of content on the Radio-Info.com website that details the history behind the selection of all the radios shown in the quiz.