This is a project I carried out while working at Frog Adv (www.frogadv.com).
Radio 19 is a radio station broadcasting in Genoa and it is part of the same editorial group publishing Genoa's newspaper: Il Secolo XIX.
The aim of this project is to create a new flexible visual format for Radio 19's advertising campaigns and communication, in order to increase its awareness to the public.
This radio station offers a quite varied amount of programs, from sport, news, music to traffic updates; each one of these programs had a different logo and the overall look was a little messy.
So, together with a new advertising format, we provided a group of icons, one for each program to make all of them look uniform and consistent with the format, creating a clear visualization of the informations that the client wanted to provide.
I designed the whole graphic format and the icons supervised by Edoardo Cavazzuti as Creative Directors.
The executive printing files have been realized by Martina Bondanza.
Here I show the icons and some examples of previously made ads suited with the new format. These ads have been actually published on the newspaper Il Secolo XIX