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  • Radio 19
    Graphic Format Restyling
  • This is a project I carried out while working at Frog Adv (www.frogadv.com). 
    Radio 19 is a radio station broadcasting in Genoa and it is part of the same editorial group publishing Genoa's newspaper: Il Secolo XIX. 
    The aim of this project is to create a new flexible visual format for Radio 19's advertising campaigns and communication, in order to increase its awareness to the public.
    This radio station offers a quite varied amount of programs, from sport, news, music to traffic updates; each one of these programs had a different logo and the overall look was a little messy. 
    So, together with a new advertising format, we provided a group of icons, one for each program to make all of them look uniform and consistent with the format, creating a clear visualization of the informations that the client wanted to provide. 

    I designed the whole graphic format and the icons supervised by Edoardo Cavazzuti as Creative Directors.
    The executive printing files have been realized by Martina Bondanza.

    Here I show the icons and some examples of previously made ads suited with the new format. These ads have been actually published on the newspaper Il Secolo XIX
  •    Half Page, newspaper.
  •    Foot, newspaper.
  •    Page, newspaper.
  •    Half Page, newspaper.
  •    Half Page, newspaper.