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Radiator wetsuits

Advertising, Art Direction, Illustration

Radiator wetsuits
Oil heater, Fireplace, Chicken
Radiator wetsuits have the technology to keep you warmer when surfing or diving. This campaign illustrates the four layers that make up a Radiator wetsuit, with a random item thrown in to communicate warmth.

Justin Lee Williams' unreal art made it all work well, in turn grabbing a Gold at the London International Awards for Illustration.
Concept sketches:

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